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LUCKY
Branding Identity
This project explored graphic design principles through three posters based on the word “Lucky.” The first used only typography, the second only illustration, and the third combined both to express the word’s definition and tone. I chose “Lucky” for its joyful, chance-related associations, using clovers, cards, and dice alongside a bold palette of green, black, white, and red to reflect traditional luck symbols and create strong visual contrast.
Location:
University of Tampa
Date:
09/24


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